Digital Marketing Fundamentals
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Overview
Subject area
BUS
Catalog Number
316
Course Title
Digital Marketing Fundamentals
Department(s)
Description
This introductory level course lays the groundwork for students to understand how digital marketing efforts work to deliver marketing results. Students will discover how and why digital marketing has become the primary channel for businesses to communicate with prospective customers. Students will learn the terms and concepts used in conducting digital marketing and how they are applied in practical situations.
Typically Offered
Offer as needed
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
035891