Advanced Mass Media Research
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Overview
Subject area
CM
Catalog Number
411
Course Title
Advanced Mass Media Research
Department(s)
Description
Reinforces research theories, strategies, and applications in the media and marketing industries. Outlines the function of quantitative and qualitative research, content analysis, surveys, and focus groups. Provides hands-on experience with a variety of research processes. Requires that students conduct media research, and critically use and present research data and statistics.
Typically Offered
Offer as needed
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
027515