Research Methods for Business

This course will develop students' abilities to: (1) use qualitative and quantitative techniques to collect, analyze, and interpret business data and (2) be informed users of information relevant to business. The students will learn how to use qualitative methods such as observation techniques and focus groups, to formulate a research problem, to choose a research design, to use secondary data and online information databases, to design a questionnaire, to gather primary data, to analyze survey data using a variety of statistical techniques, and to write a research report. The course will also emphasize the importance of ethics in conducting business research.

026540