Social Media
Download as PDF
Overview
Subject area
CM
Catalog Number
312
Course Title
Social Media
Department(s)
Description
Examines the theoretical background and the history of social media. Outlines the use of social media in marketing. Describes and discusses the major social media platforms. Uses case studies to analyze and critique brand management, the importance of influencers and advocates, and online communities and cultures. Requires a term-long project tracking social media presence.
Typically Offered
Offer as needed
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
030050